# Move Faster On Every Lead From Every Channel

Integrate automates omnichannel lead capture, cleanup, and routing so leads move from first touch to sales in minutes.

## The Challenge

### Manual Lead Processing Wastes Spend And Slows Follow Up

Manual uploads, CSV formatting, field mapping, and vendor QA queues all create lag between when a lead is generated and when sales can act. Every hour of delay increases lead decay and hands the opportunity to a competitor.

## The Solution

### Standardize Lead Intake Across All Demand Channels

Integrate fully automates lead intake across all demand channels, so there’s no manual upload or one-off workflow. Every lead flows through a single, standardized, governed pipeline and is delivered directly into your CRM, MAP, and sales systems.

## How It Works

From intake to delivery, Integrate removes every manual step between lead capture and sales action.

### 01 Automatically Capture Leads From Demand Channels

Gather leads from events, forms, webinars, social, content syndication or any channel/lead list all in one place.

### 02 Validate And Route In Real Time

All leads are validated the moment they are processed by Integrate. Integrate checks formatting, applies duplicate rules, and enforces compliance rules before routing to the right destination.

### 03 Deliver Leads Instantly To Your MAP or CRM

Leads flow directly into Salesforce, Marketo, or your preferred MAP and/or CRM in real time. By eliminating manual handoffs, you’ll see faster speed to lead, better conversion rates, and a higher ROI.

“We’ve put multiple demand programs through Integrate’s platform and in doing so have validated and optimized our digital journey. Our objective from the start was to get clean and stay clean from that regard, ensuring that what we pass over to our reps is 100% marketable and fully compliant, quality leads.”  
**Matthew Mullin**  
Vice President, Demand Generation,  
Cloudflare

“Having a single view of all campaigns in one place and seeing how they are all performing against each other is a game changer for us. We now have a single view and visibility to compare lead pacing and quality easily across all of our media partners. Whereas, before Integrate’s platform, this would require numerous SFDC and Excel reports to get the insights needed.”  
**June Kim**  
Senior Manager, Demand Generation, Splunk

“We needed to extend our hard work beyond our website. Paying attention to other sites and treating them like our own – thoughtful of the content we put on them, what they were doing and how they are performing – is key to our strategy’s success. That’s where Integrate comes in – it’s an intelligent way to manage all the channels and measure all the performance data.”  
**Dawn Colossi**  
Sr. Director of Worldwide Digital Marketing, Commvault

“Cyber security is huge and we need to be in the conversation, engaging prospective buyers at our key accounts. Since time and personnel resources are precious, we needed to be smarter and more efficient. Integrate’s software gave us the edge needed to scale quickly and hit our goals.”  
**Ashleigh Davis**  
Senior Marketing Manager, Demand Generation & Operations, Trend Micro

“Regardless of the media vendor, I go through the same process to test leads and use the same form. I don’t have to create a new form every time we run a new program. That’s a huge time saver. I just go to Integrate, set the delivery profile, and make sure everything passes through correctly.”  
**Anne‑Marie Ledou**  
Marketing Automation Specialist, Iron Mountain

## Who Benefits From Faster Lead Management

Marketing, sales, and demand gen teams all benefit when clean, validated lead data is automatically delivered to your pipeline.

**Demand Gen Teams**  
Ensure every campaign delivers usable data and a measurable ROI.

**Marketing Operations**  
Eliminate manual errors and uploads for consistent data quality in a fraction of the time.

**Sales Leaders**  
Clean and qualify leads automatically as they come in for quicker follow-up and higher conversion rates.